Is your hashtag strategy driving you crazy lately?

Well it’s time to STOP spending so much time on hashtags.

They are not nearly as effective as they used to be…and I’m not saying to stop using them { I use them too!} but don’t waste hours putting together hashtag lists.

As Instagram is becoming more and more “searchable” Keywords are more important than ever when it comes to optimizing your account.

So what exactly are keywords?

Keywords are what people type into the search bar if they are trying to learn about something.

So if you search “European Christmas Markets”, this is considered a keyword because it is a “search”.

Now, if your content answers the “search”, Instagram wants to be able to populate your post to the right people searching for this. It allows Instagram to categorize your content and for you to be more easily discovered on the platform. 

This is why it is so important to niche down and be consistent with your keywords and have a STRONG instagram strategy = to help instagram show you to the RIGHT people {your ideal community}!

So how do you figure this out? 

When you think of your industry niche…what are people typing into the google search bar to find you?

Take that word or phrase and go to YouTube and Pinterest. When you put that phrase into those search bars you will see MORE words and phrases populate. Those phrases are the most entered searches.

{Google Trends or trends.google.com is also a good place to look.}

Be sure to choose 3-5 very specific  keywords that are constantly being used throughout your content.

If you have a good strategy and you’ve narrowed down your content pillars you can start a “keyword bank” for each pillar.

Where do you want to use keywords?

You’ll want to start by placing keywords  In your bio “name field” because this part of your profile is searchable and you want your profile to show up to those looking for your industry.

You also want to be sure to include them in your bio description.

Be sure to optimize your captions by including your keywords and phrases.  

Do not forget to add ALT text to your posts – only feed posts + carousels allow this option.  Head to advanced settings on your phone and choose the ALT text option.  Then write up a description of the photo or carousel and what it is about.

Be sure to use your keywords and industry language in your comments and your DM’s as well.

Having keywords on Instagram is an amazing way to keep getting your business in front of new eyes and connect further with those in your industry. Are you thinking about adding this to your Instagram strategy?